S&P NEWS, 8.22 - NEW ADA BEAUTY ANNEX

Siren Proper

August 4, 2022

Finally, it’s here! It has been a much longer journey than planned, but we are proud to announce that Siren & Proper is celebrating the opening of our third location in Old Downtown Ada. Welcome to SIREN & PROPER, ADA BEAUTY ANNEX. What is a Beauty Annex you say? Well, as the dictionary says, to annex means to append or add as an extra or subordinate part of. So, an annex is an addition of something. To us, Siren & Proper Beauty Annex is a concept salon and our personal step-up from the traditional lash lounge and brow bar experience. This is where we plan to introduce a handful of new specialty services and practice new ideas. It is the addition to your typical self-care experience that you never knew you needed!

With the opening of our new concept, we want to take this opportunity to revisit our mission and who we are:

WE ARE

A boutique salon that specializes in eyelash and eyebrow services with plans to add a handful of other specialized services under our new Beauty Annex title.

OUR MISSION

Is to offer an elevated experience and build trust and lasting relationships by way of our services that help you cut time off of your morning routine - and to make the world a more beautiful place one face at a time.

WE BELIEVE

That keeping our list of services small allows us to be some of the best in what we do. We believe that beautiful lashes and brows are the framework of looking effortlessly “put together”.

CURRENT SERVICES

Include eyelash extensions, eyebrow shaping + tinting, eyelash lifting + tinting, eyebrow lamination, microblading, & facial waxing. Future plans include becoming more event focused with emphasis on makeup and long-lasting, quality blow-outs & styles.


Siren & Proper Beauty Annex, Downtown Ada

WE WOULD LOVE YOUR FEEDBACK

We plan on taking advantage of our Ada location’s large retail space and would love to know what types of items our clients would expect to see from us. Is it more unique makeup lines? Jewelry or other accessories? Home decor? What do you think of when you think of Siren & Proper? Talk to your artist the next time you’re in or shoot us an email.

OUR BOOKS ARE OPEN IN ADA - As part of our soft launch, we have opened our books in Ada offering our current list of services that you have come to know us for. Our menu of services will expand beginning early 2023, so keep an eye out!

Lash room in Siren & Proper Beauty Annex in Downtown Ada


JOIN OUR TEAM

WE ARE HIRING

With this new beautiful location, we have plenty of space to fill! We are hiring for experienced lash, brow, and makeup artists for both our Downtown Grand Rapids and Ada locations. Please email your resume to christinalynn@sirenandproper.com. For more detailed job descriptions, you can visit the Join Our Team section of our website.

THANK YOU

To all of our amazing clients for the years of loyalty and support. We sincerely appreciate each of you for trusting us with your lash & brow needs and hope to continue to see your smiling faces for many years to come.

Even if you plan on remaining a regular at our Downtown or Celadon loctions, we do hope you will stop in for a tour of our newest Ada location any time. Our team is ready to show you around!

xoxo, SIREN & PROPER

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